This paper aims at analyzing the main contributions that Performance Measurement (PM) is able to make to the process of formulating, implementing and evaluating business strategies, focusing on collecting the main indications found in the literature. In a nutshell, findings suggest that Performance Measurement is a manner to portray companyâs current situation, based on which strategies will be defined, as well as the fact that several Performance Measurement Systems provide different point of views on how corporate goals should be defined. Along such trajectory between current and intended, PM may aid the execution of benchmarking and the graphical representation of a defined strategy.
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