The present paper is a descriptive and critical exposition of the innovation, Internet and cloud computing singularities. The innovative actions adopted by the organizations are placed in relief that they search by means of changes to make with that organization aims are reached. A recurrent contribution is the analysis of some questions related with benefits, advantages and restrictions which normally surround the technology and innovation process, too. The paper was structuralized under the assay modality, and is composed in a revision of the theoretical referential, by means of a critical conceptual analysis of some pertinent aspects to the subject innovation, Internet and cloud computing. Finally it is distinguished that innovative process is challenging, therefore it makes possible diffuse interpretations and it involves the management of abilities in the scopes technological, marketing and management. Its agreement and practical its demand time, devotion and investments, beyond truly significant innovations. To be significant is to contribute for the growth of the organization, and at the same time, to display value to the customers, and these to be capable to try this value. In this way the Internet and the cloud computing services might be valuable to the firmâs management.