This article searches to identify an analyze the socioambientais impacts of the certification process of fine grapes production within the Grape Integrated Production Program (GIPP) recently implemented in the region of the Sub-medium Valley of the São Francisco River, in the municipality of Petrolina-PE. The methodology adopted was based on a case study; being analyzed the certification process experienced by a medium size company of the region. The obtained results indicate that the certification is not only rewarding in terms of opening and maintenance of important shares of the external market but also, internally, brings benefits to the operational control levels and to the job satisfaction among the employees.