The use of the internet as a strategic practice in decision-making by the middle manager

Abstract

The role of the middle manager is essential in the strategy implementation process, since it requires speed, accuracy and up-to-date information so that the subject can make decisions. We consider that the middle manager acts as an integration agent between the upper and lower levels and can affect the direction of the company, due to its insertion in the organization from a practical perspective. This study aims to analyze the use of the Internet as a tool that assists the middle manager in practical actions to implement strategies. We adopted a qualitative methodology, through a single case study, carried out in a large textile industry. The main techniques of data collection used were semi-structured interviews, document analysis and direct observation. In order to anticipate some results, we verified that the system adopted by the company, accessed through the internet, assists and expedites the middle manager in the decision process.