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ARTICLES

Vol. 13 No. 4 (2018): DEZEMBRO 2018

A documentary study on the evaluation of two result measurement indicators in corporate universities

DOI
https://doi.org/10.20985/1980-5160.2017.v12n4.1308
Submitted
April 24, 2017
Published
2018-12-12

Abstract

Highlights: this article aims to identify and analyze the indicators of quality measurement used by the Corporate University of Banco do Brasil.

Objective: to verify that these indicators contribute to leverage the education and knowledge essential to the corporate training system.

Methodology: an exploratory and documentary study developed through a systematic review of the literature to support the research until the year 2017.

Results: through the data referring to the indicators analyzed and measured in the case study, it was noticed that, although they have evolved to improve the way to disseminate the knowledge necessary to leverage competitive advantage, there is still no adequate method to measure the results of corporate universities due to the difficulties in the steps presented by Kirkipatrick and Return on investment (ROI).

Limitations of research: for the literature review, the study uses the following resources: material published in periodicals in the Scopus database, books, scientific articles; dissertations; theses; networks, that is, material accessible to the general public and which provides analytical tools.

Practical implications: due to the fact that Banco do Brasil SA is a financial institution constituted by a mixed company, its net sales may be the result of its products and not necessarily the investment made in its employees.

Originality/Value: through a documental investigation, the study points out that there is a gap in the literature on the subject of performance evaluation in corporate universities.

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