This article deals with the development of a self-evaluation model of quality management, with a focus on people management standards in the hospital. Initially a research was carried out in order to identify the main ideas and characteristics of the studies related to the evaluation of the quality of health services, with greater emphasis on hospital accreditation, as well as a comparison between the accreditation methodologies ONA and JCI/CBA. Through a case study of exploratory nature and the application of a questionnaire to hospital managers of a university hospital, it was possible to assess the adequacy of standards that would compose the final model of self-assessment - the final product of this research. The results showed that participants managers understand the importance of setting standards to support the management and monitoring of the institution with a view to the evolution and continuous improvement.