Campos, A. Q., Schmiegelow, S. S., Medeiros, D. P., Gomez, L. S. R. and Gonçalves, M. M. (2016) “The Creative Event as a step of the brand’s DNA construction: the Wavetech case”, Sistemas & Gestão, 10(4), pp. 670–677. doi: 10.20985/1980-5160.2015.v10n4.686.